It does not matter how much subject knowledge you have, until you do not get a chance to show case it. It will be hidden somewhere within you. If you cannot market yourself well then you will always be lost in the crowd. So why am I talking about all these things. Imagine you are searching for a job and you have all the credentials required, however you are not getting shortlisted even. So what to do? Where is the problem? Are you marketing yourself well? Let’s discuss all these points in details.